Novel

Novel proteins are alternatives to the "ubiquitous" proteins (chicken, beef, lamb and pork), that have been traditionally incorporated into dog and cat foods. A lot of novel proteins are what people would consider game or proteins that are definitely a bit out of the norm and would have you wondering what it must taste like, we would advise to leave the taste testing to the dogs and use their reaction as your judge.

Sources of novel proteins include: venison, bison, buffalo, wild boar, kangaroo, ostrich, rabbit, pheasant, quail and goat.